OUR MISSION IS TO RESTORE THE UNSEEN BEAUTY OF THE BROKEN.

We translate this mission into six key dimensions blended into our business model.

PEOPLE HERITAGE BEAUTY

RECONCILED RELATIONSHIPS ENVIRONMENTAL STEWARDSHIP

PROFITABLE WORK


heritage

Heritage

Our inspiration started with trying to preserve the disappearing heritage of places like Lebanon where traditional architecture and structures have been demolished and replaced by high rises. Our initial inspiration has evolved to include  preserving traditional craftsmanship and empowering artisans in different places.  For years a core dimension of our work has been to transform discarded architectural salvage found in scrapyards  into one-of-a-kind high end home decor such as lamps, tables, etc... With growing demand for more product lines we have added new, replicable  items.

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envnt

Environmental Stewardship

We prioritize the reuse or transformation of materials in making our products. Over 90% of the contents of the products we have created since we started our company have been repurposed and reused materials.  We estimate that well over 200,000 lbs of repurposed raw materials have been used in making our products. 

people2

Reconciled Relationships

The concept of broken relationships refers mainly to tensions between different communities mainly in the Middle East. We actively promote the inclusion of persons of diverse faith, ethnic and cultural backgrounds in our work (artisans, service providers, advisers and others).  We like building bridges and promoting understanding between Middle Easterners and Westerners through art. 

We chose the name Beyt for our flagship brand because of its  symbolic meaning of house/home in both Hebrew and Arabic.

 

bcorp

Profitable Work

We generate revenues from sales not from donations. We aim to  achieve and maintain financial sustainability  to create benefits for all our stakeholders.

In 2014 we joined the community of Certified B Corporations,  a community of businesses around the world dedicated to solving social and environmental issues.

People

In the past we prioritized hiring our own employees- 100% of the iron workers we hired were disabled from poor backgrounds. 100% of our female workers pool came from marginalized backgroundsWe spent years training our employees and perfecting the technique of transforming and up- cycling salvage into art.  Realizing that we can increase our impact by working with a number of independent artisans we are now focusing on providing dignified work to small skilled artisans who are marginalized or disabled- including refugees.

 

 

Beauty

"We see beauty in everything" as our founder Benedicte puts it.
 

We particularly concentrate on bringing beauty out of all the dimensions of our work. 


5 core values guide and inspire our work :  

Compassion

Humility

Excellence

Embracing differences

Integrity

IMPACT


Our vocation is to become a social enterprise role model that inspires others.

We have been featured in a number of international media publications http://www.2bdesign.biz/media/ , we're a case study in social entrepreneurship featured in the Harvard Business Review and prestigious universities invited us to share our model and participate as panelists.  We have received multiple awards and our model has been recognized internationally (check out the bottom page of  http://www.2bdesign.biz/media/). 

The media coverage and speaking invitations to prestigious schools help us inspire and reach a wide audience of students, business people and others. The thousands of customers that we have acquired over the years have become great ambassadors for our values and our social enterprise model.  

In addition to the power of inspiration, we believe in the power of collaboration. Leveraging the power of networks for us starts with finding individuals and organizations that share our values and possess resources which we lack.

Here are some values aligned organizations we have worked with:

 

HABITAT FOR HUMANITY

2b design introduced a  home refurbishment program  with this international organization. Not only does it include 2b design’s eligible employees but it also extends to the hundreds of handicapped employees of Arc-en-Ciel, a partner NGO. Habitat refurbishes the apartments of the poorest of our employees when a dwelling is deemed unhealthy and/or presents safety hazards to a family or a person, particularly when they are disabled. Habitat for Humanity makes all the necessary repairs, the employee only pays a third of the total costs of the repairs/upgrades.

PINE STREET INN

Pine Street Inn is the largest organization in New England fighting to end homelessness. We started our collaboration with Pine Street Inn a few months ago. It includes training and hiring homeless women from the Boston community and exploring the use of Pine Street Inn’s handicraft and repair workshop for our salvaged elements. We are starting one person at a time… hoping that this will eventually result in many changed lives!

ARC EN CIEL

Arc en Ciel is the largest and most diversified NGO in Lebanon. Our collaboration began 7 years ago when we started using the forge of this organization to craft our wrought iron salvage. This has evolved into a full time relationship where we now have a team of around 8 blacksmiths   who transform our finds into lamp bases, consoles, tables, etc..Thanks to 2b design the blacksmiths are making a decent living and take pride in preserving their common heritage by transforming old pieces of discarded elements into works of great beauty.

TAHADDI  

Tahaddi is an organization that cares for the poorest of the poor including the destitute  Dom (Gypsy) community living in the slums of Hay el Gharbi in West Beirut.   The organization provides free health care and education to the Doms.  The handicapped son of one of our employees attends Tahaddi school and is cared for by a Tahaddi volunteer, in addition his whole family is provided with health care at Tahaddi’s health center. 2b design aims to increase employment opportunities for women from this gypsy community in close collaboration with Tahaddi.

COMMUNITY COOKS

Community Cooks mobilizes individuals, businesses, civic, educational and faith-based groups to prepare home-cooked food for vulnerable populations seeking assistance from human service agencies in the Greater Boston area. We're part of Community Cooks'  Executive Chefs group, A select group of 7 business partners dedicated to building long-term mutually beneficial relationships.