OUR MISSION IS TO RESTORE THE UNSEEN BEAUTY OF THE BROKEN.
We translate this mission into six key dimensions blended into our business model.
PEOPLE │HERITAGE│ BEAUTY
RECONCILED RELATIONSHIPS│ ENVIRONMENTAL STEWARDSHIP
Our inspiration started with trying to preserve the disappearing heritage of places like Lebanon where traditional architecture and structures have been demolished and replaced by high rises. Our initial inspiration has evolved to include preserving traditional craftsmanship and empowering artisans in different places. For years a core dimension of our work has been to transform discarded architectural salvage found in scrapyards into one-of-a-kind high end home decor such as lamps, tables, etc... With growing demand for more product lines we have added new, replicable items.
We prioritize the reuse or transformation of materials in making our products. Over 90% of the contents of the products we have created since we started our company have been repurposed and reused materials. We estimate that well over 200,000 lbs of repurposed raw materials have been used in making our products.
The concept of broken relationships refers mainly to tensions between different communities mainly in the Middle East. We actively promote the inclusion of persons of diverse faith, ethnic and cultural backgrounds in our work (artisans, service providers, advisers and others). We like building bridges and promoting understanding between Middle Easterners and Westerners through art.
We chose the name Beyt for our flagship brand because of its symbolic meaning of house/home in both Hebrew and Arabic.
We generate revenues from sales not from donations. We decided to adopt a business instead of a non-profit organization to create benefits to all our stakeholders.
Between 2014 and January 2018 we joined the community of Certified B Corporations, a community of businesses around the world dedicated to solving social and environmental issues.
In the past we prioritized hiring our own employees- 100% of the iron workers we hired were disabled from poor backgrounds. 100% of our female workers pool came from marginalized backgrounds. We spent years training our employees and perfecting the technique of transforming and up- cycling salvage into art. Realizing that we can increase our impact by working with a number of independent artisans we are now focusing on providing dignified work to small skilled artisans who are marginalized or disabled- including refugees.
"We see beauty in everything" as our founder Benedicte puts it.
We particularly concentrate on bringing beauty out of all the dimensions of our work.